Use AI writers to speed up marketing

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 06, 2021, 2:44 PM UTC

Businesses need to leverage new marketing strategies, like Artificial Intelligence writers, to better position themselves in the post-COVID era.

Utilising artificial intelligence and machine learning-powered writers can help marketers create quality content in a comparatively shorter span than human writers. According to the Wall Street Journal, the GPT-3 machine-learning model can write memos, articles, and short stories almost as human writers. However, these AI writers’ written copies would still need editing and human supervision.

VR-enabled seminars are among those trends, which are likely to stay in the post-pandemic world. Organising immersive virtual reality-powered events and conferences with custom locations and added features could help companies stand out.

With social media usage reaching record levels during the pandemic, businesses must reinvest in social channels in the new year. They should consider continuing their partnership with relevant, credible and experienced influencers to boost their online presence and conversions.

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