Use data-led marketing best practices

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 06, 2021, 3:10 AM UTC

Track appropriate metrics and ensure the staff has adequate skills and acumen to develop effective best practices.

Implementing best practices based on expert reviews and observations across multiple circumstances enables brands to improve their marketing decisions and boost marketing efforts. Marketers must first consider factors like profit motives, skills available, and professional applicability before formulating best practices.

Analyzing data from different sources can help marketers support the application of their best practices. Examining qualitative and quantitative data while piloting ideas and prototyping agile methods can provide brands with cost and benefit analysis of their concepts.

Aligning the best practices with vendors, client metrics and expectations can further help marketers justify the cost of their concepts and best practices. Companies must innovate, explore and test new tactics and solutions to discover new and effective best practices that are “novel”.

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