Use tech to make websites ADA compliant

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 06, 2021, 1:33 PM UTC

Complying with the Americans With Disabilities Act (ADA) can help brands prohibit discrimination against people with disabilities.

With the United States making it mandatory for businesses to make their websites accessible to people with disabilities, companies must comply with ADA. It can further help businesses expand their reach since 25% of US adults suffer from some form of disability. 

Websites can be accessible to disabled people either by using manual accessibility services like accessible or by leveraging technology-based automated solutions. It typically involves two processes: audit and remediation.

Leveraging technology-based automated solutions can help companies make their websites accessible in a “significantly shorter time, in a more comprehensive way, and for a fraction of the price” instead of manual services. Businesses must start with WCAG – a set of guidelines created by W3C – to meet appearance and UI requirements along with screen-reader and keyboard navigation requirements.

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