Leverage data from 2020 trends

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 07, 2021, 2:18 PM GMT+0

Ecommerce sales created a new record in 2020 as people were forced to stay at home due to the pandemic.

With lockdowns affecting consumer lifestyle, eCommerce brands witnessed record levels of website traffic in the past year. IMRG Capgemini Online Retail Index found online sales in November increased 39% year-on-year, which was more than 58% growth from October and a 34% increase on the three-month rolling average.

Various studies indicate that events of 2020 have “produced a permanent switch and digital will become the primary channel for shopping in the future.” A separate Statista report suggested eCommerce turnover from mobile devices would continue to rise.

The article suggests brands should consider these 2020 eCommerce trends and evolving customer behaviour while planning their strategies for 2021. Creating an Omnichannel presence and engaging customers using the right technologies can help companies be relevant amid uncertainty.

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