Maintain consistent social branding

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 07, 2021, 2:34 PM UTC

Establishing regular and consistent two-way communication on social platforms can help brands build trust among their audiences.

Social media consistency is not the same as continually being active on social media. While it is counter-productive to post too often, consistently posting relevant content after regular intervals can create an environment where brands can effectively interact and respond to engaged customers.

Consistent social branding can help brands stand out among competitors, boost brand recognition and increase customer loyalty. Instead of focusing on every social media post, businesses should focus on building relationships with potential customers and ensure their messaging remains aligned across all platforms.

Setting up and following branding guidelines – highlighting typography, logo, imagery, colours, tone and voice of language – can help companies maintain consistency across all branding materials. They should further post frequently to boost audience engagement across all social channels.

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