Outbound lead generation boosts sales

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 07, 2021, 6:41 AM UTC

Outbound services can provide brands with a first-mover advantage and target high-quality leads.

B2B companies looking to generate quality leads and boost ROI in 2021 must outsource outbound lead generation. With outbound lead generation, B2B brands can enhance their exposure, as outbound messaging via advertising, emails, and online can attract prospects, build trust, and increase returns.

Outsourcing outbound lead generation allows organisations to run multi-channel campaigns, collect insights from various sources, and discover new channels with qualified leads. With 17% of inbound closed deals being outbound assisted, channels like emails can attract more site visitors, widen reach and provide brands with more conversion opportunities.

Businesses can also target ideal customer profile, buyer personas and decision-makers of a company by employing sales development representatives (SDRs) to generate quality leads. Outbound services can further help brands test out their products in new markets and reach their target audiences.

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