Co-marketing maximises marketing impact

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 08, 2021, 5:05 AM UTC

Recommending clients to each other can help businesses develop effective brand partnerships.

Building brand partnership campaigns by collaborating with other businesses with similar audiences can attract new consumers and help brands boost marketing efforts. Guest posting on industry sites or listing partners as special service providers in networks can help businesses ally with brands with similar values.

Incorporate appropriate keywords in guest content being posted on other brand sites to gain relevant links and enhance SEO. Companies must engage in co-marketing opportunities and mention brand partners on third-party sites to enhance search ranking.

Businesses can also create and share content for each other on social media networks to augment awareness and followers. Co-creating eBooks, hosting webinars and setting up real-life events together can further help businesses entice their target audiences, drive purchases, attract new prospects.

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