Brands should rollout launches now

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 11, 2021, 12:50 PM UTC

With people reprioritising and adjusting their daily routines in the new year, they are more open to new things.

This piece argues that uncertain times like these provide brands with opportunities to connect with new audiences. Companies should capitalise on them to amplify their visibility and expand their reach. With people willing to experiment and try new things, it is much easier to gain consumer attention now towards new launches.

As timing plays a crucial role marketing, brands should make sure they have an appropriate plan in mind. They can leverage social platforms like Twitter to make brand announcements as studies show a 24% increase in tweets about trying new things.

Using a combination of social channels can further enhance the performance of branded campaigns. However, marketers should deliver a good customer experience to create new consumer habits.

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[3 minute read]