Study growth factors to enter new markets

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 11, 2021, 8:30 AM UTC

Optimise paid digital marketing campaigns at every stage of the funnel to gather relevant data about consumers.

The global EdTech market is projected to grow 2.5 times from 16.3% in 2019 to $404 billion in 2025, as per HolonIQ. Companies wanting to leverage the growing EdTech industry must first pick a market to enter and invest in digital marketing campaigns.

Consider factors like target audience, entry barriers, competition, and determine goals before entering a market. Next, organisations must conduct consumer development interviews and communicate with local brands to gather insights into their prospect’s pains, problems and identify solutions.

Creating localised content and designs with the help of local copywriters and conveying values and offers can help marketers align their EdTech products with local interests. Ally with local partners, influencers, and seek feedback on the site to augment awareness, trust, and sales.

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