Assess data and tools to scale online

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 12, 2021, 11:39 AM UTC

Leverage business features on social platforms and invest in social ads to enhance reach and sales

Companies with strong cash flows, repeat sales, and partnership opportunities with influencers must scale their online business. Conducting a SWOT (strength, weakness, opportunities, threats) analysis of data, marketing tools and softwares can help brands improve the performance of their online stores.

Monitoring conversations and building presence online via social listening tools can help brands craft effective social media campaigns, widen reach and serve loyal consumers. Update and optimise the ecommerce website for speed, mobile usage, and incorporate consumer feedback to attract prospects and boost conversions.

Investing in integrated email marketing and tracking conversions throughout consumers’ journey with tools like Google Analytics can further help brands enhance their scaling efforts. Optimising the site SEO, investing in marketing experts and building connections with brand advocates is recommended.

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