Consumers are opting to shop locally

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 12, 2021, 11:25 AM UTC

This piece shares some marketing trends to expect in 2021 with insights from three different studies by Mastercard, Sendinblue and SEMrush.

A recent Mastercard survey found that 77% of consumers now choose to shop locally. Additionally, consumers have also preferred shopping from merchants that share their values over those that don’t.

Sendinblue’s study found that email would hold its position as a popular marketing channel among consumers. Moreover, the average ROI from email marketing was reported to be four times higher than all other marketing channels.

The article further states that early hour of Mondays and Tuesdays are for sending B2B marketing emails, while weekends or weekday afternoons for B2C emails. In terms of content marketing, articles with more than 5000 words were the best performing ones with the most unique page views.

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