Leverage AR to improve decision-making

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 12, 2021, 8:33 AM UTC

Augmented reality (AR) can help marketers create digital content like product designs and offer consumers dynamic experiences.

As the applications of AR have grown significantly over the years, brands can now leverage the tech to enhance consumer satisfaction and drive decision-making. AR lets companies convert data into animations, images, videos and text by gathering insights from interactions and processing them.

Data visualisation via AR enables brands to create “hyper visualisation” of massive amounts of information and build clear 3D modules of real-world scenarios. This in turn allows, designers, data scientists, and marketers to effectively process complex data and enhance business decision-making.

Businesses can further augment productivity by developing remote training modules and instructional videos through AR and boost their staff’s performance. Brands must build a road map to identify AR use-cases and deploy appropriate hardware and software to deliver AR experiences.

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