News on social media faces trust issues

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 13, 2021, 1:13 PM GMT+0

According to the Pew Research Centre, 59% of US adults believe the information shared on social media is incorrect.  

The study found that only 39% of Americans who receive news from social platforms expect the information to be accurate. Pew Research Centre surveyed over 9000 US adults and found that more than half of respondents “often” or “sometimes” get news from social channels.

Only 21% of respondents said they never get news from social platforms. While 30% of Americans say social media helps them understand current events, 23% say it makes them more perplexed.

Facebook (36%), YouTube (23%), Twitter (15%) and Instagram (11%) were top regular news sources among users in the United States. Though only 6% of respondents mentioned Reddit as their regular new source, 42% of them reported using the platform regularly to access news.

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