Write concise follow up emails

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 13, 2021, 11:48 AM UTC

Including compelling CTAs in follow up emails can help enhance conversion rates.

Public relation professions should actively as well as persistently follow up potential clients to boost conversion rates. Though follow-ups need to be consistent, marketers should wait for two to three business days before beginning their follow up sequence.

Follow up emails should be structured in an easy-to-read format with bullet points and hyperlinks. This structure allows the recipients to easily skim through the email, which can eventually increase click rates. Crafting brief and concise follow up emails with relevant information can help marketers convince leads to convert.

To improve their chances of conversion, marketers can include testimonials, case studies and more in their follow up emails. They can further add open-ended questions in follow up emails to encourage prompt replies. Additionally, PR professionals should always acknowledge the reporter’s time and express gratitude in each email.

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