Consumer feedback betters product design

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 14, 2021, 9:14 AM UTC

Data collected from consumer feedback allows brands to gather insights on various issues and develop relevant solutions.

Involving consumers in the design process of product development from the beginning can help brands address their pain points while reinforcing relationships with prospects. To effectively design products with consumers’ inputs, companies must collect feedback from customers throughout the consumer journey.

Companies can also form a customer advisory board and have real consumers with business experiences use their products to gather valuable feedback on the design, operations and marketing. Having more consumers interact with the product can help brands create a seamless user experience.

Ensure the changes made are communicated back to consumers to close the feedback loop. Prompt consumers to leave reviews and ratings, as these could help brands build trust, and improve future designs. Tracking and measuring KPIs helps assess design success.

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