Track KPIs accurately with scoreboards

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 14, 2021, 1:35 PM UTC

Having a schedule for KPI reporting can help brands effectively make adjustments, save time and resources.

To effectively execute marketing campaigns and achieve brand goals, marketers must ensure they accurately track and report campaign KPIs. Accurately reporting KPIs can help businesses scale, enhance pay-per-click campaigns, retain clients and more.

Creating a scoreboard before the launch of any marketing campaign enables marketers to accurately track important information. After the scoreboards are installed and the KPI tracking has been set up, marketers must appropriately share the collected data and information with relevant departments.

Also, brands must ensure they focus their KPI reporting on important metrics, as tracking every piece of information could lead to many complicated spreadsheets and reports. Determining and measuring KPIs relevant to the campaign’s success could help marketers decrease their reporting time.

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