Brand positioning guides marketing plans

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 15, 2021, 10:00 AM UTC

Craft positioning statements that highlight product benefits, convey brand value, and address consumer pain points.

Positioning statements help brands describe their unique selling proposition and help marketers communicate with target audiences. Further, they act as an internal statement to guide business decisions and convey the brand’s position as unique and valuable in the minds of consumers.

To create effective positioning statements, brands must be clear and consistent throughout all their campaigns and all forms of communications. Marketers must identify the target audiences while developing a positioning statement, as it helps create products and services desired by consumers.

In addition to positioning statements, ensure marketing activities and messages educate, inform and explain prospects about the products and services. Companies can also hire external agencies to help craft positioning statements that are honest, credible and directly addressing the target audiences.

Read the original article

[5 minute read]