Brands must invest in content marketing

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 19, 2021, 2:01 PM GMT+0

According to Demand Metric, traditional marketing costs around 62% more than content marketing.

The study found organisations that blog regularly generate 67% more leads than those that do not. Consistently producing quality content and targeting the right audience can help brands drive relevant traffic and generate quality leads.

However, businesses should keep in mind that content marketing is a long-term strategy. It can take around six to nine months to see significant results from content marketing efforts. Marketers should develop reader personas based on their demographics, personality traits and pain points, among others.

Conducting online research and interviewing potential clients can help marketers better understand consumer needs and create relevant and useful content. To measure the success of their content marketing efforts, brands should use metrics like revenue and sales-qualified leads (SQLs), web traffic and leads

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