Local Service Ads boost local campaigns

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 19, 2021, 2:47 AM UTC

Factors like positive reviews and the number of consumers served, affect the ranking of local service ads.

Local service ads, a pay-per-lead format on Google, lets businesses and independent service providers connect with interested prospects. These ads aren’t privy to Google Ads’ pay-per-click, allowing brands to only pay for leads contacting through the local ads, making them cost-effective and efficient.

To create local ads, click “Get Started” on local service homepage, select the country, enter the ZIP code and job categories, and check for eligibility. Once after qualifying, create a local ad profile, providing information like business name, contact details, and services offered.

Following the profile completion, and passing the background check, businesses must set appropriate budgets for their local ads. Craft personalised local service ads and respond to leads swiftly and encourage consumers to leave reviews to boost search ranking and conversions.

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