Though more than six million US households are expected to cut cable this year, a significant number will still have a cable subscription.
Streaming platforms should increase their social video uploads and marketing efforts. Marketers should analyse viewing data from social platforms and determine what kind of content resonates with their target audience. It can help marketers make accurate editorial decisions and create desirable content for their audience.
Marketers should explore and look for acquisition and licensing of niche content like Anime. Niche content can help marketers drive engagement and interaction among like-minded viewers. Simultaneously, social media can become a dedicated community to discuss that content on a video-by-video basis.
Companies should look beyond likes and comments on social posts. Marketers should dig deeper into TV-like metrics such as watch time and unique views on social platforms to understand audience needs better and make informed decisions.
[4 minute read]