Use videos to improve on-site time

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 19, 2021, 10:20 AM UTC

On-site time is a crucial SEO metric that helps search engines determine whether a website’s content is engaging or not.

Ecommerce companies should optimise their website content for search engines to improve their chances of ranking higher on SERPs. Adding videos to the homepage, product pages, FAQs, blog posts, and more can encourage visitors to spend more time on the website.

Reducing popups can further help companies avoid annoying readers and improve on-site time. Marketers can also add quizzes, polls and forum to enhance user engagement. Adding useful blogs and case studies can help marketer inform and inspire buyers.

Internal linking can help marketers keep readers invested on the site. They should also make sure that their site is easy to navigate and optimised for mobile devices. They should further monitor their traffic and keyword rankings to measure the progress of their SEO efforts.

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