Virtual events boost attendance

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 19, 2021, 4:44 AM UTC

Have a virtual event rehearsal with keynote speakers to avoid any glitches like audio quality.

To create and host engaging, entertaining, and impactful virtual events amid the global pandemic, brands should develop an event planning strategy. Gathering and assessing audience data can help marketers understand consumers’ interests and curate events aligning with their preferences.

Create campaigns, ads, and content around the virtual event and emphasise key selling points on social media to boost attendance. Build a microsite just for the event and create interactions like live polls and surveys. Offering giveaways and making the virtual event easily accessible further maximises attendance.

Choosing the right platform with features like real-time analytics can help brands have conversations with event attendees. Businesses should select a date and time agreeable to the audience and ensure the date doesn’t collide with competitors’ holidays or national holidays.

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