Align vblog with the brand’s niche

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 20, 2021, 4:14 PM UTC

Video blogging is an effective content marketing tool that can help brands effectively engage with their audience.

Before planning the video series, marketers should identify their niche and check out their competition. Using tools like Google Trends and Google Keyword Planner can help marketers generate ideas during the initial planning. Competitive analysis can further help companies find out the saturation level of their market.

Businesses should develop a content strategy highlighting their core ideas. Enabling social listening can also help content creators generate exciting, new content. Companies should then film their content and make schedules to produce videos in batches.

Marketers should also invest in their equipment to create high-quality vblogs with clear audio and non-distracting backgrounds. However, maintaining consistency is crucial for companies to keep audiences invested in the brand.

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