Encourage customers to refer products

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 21, 2021, 11:47 AM UTC

Around 82% of buyers read online reviews before making a purchase decision.

With consumers increasingly distrusting all forms of advertising, brands must find new and credible ways of promoting their products and services. Leveraging customers' trust in online reviews and their peer group, while purchasing products and services, businesses should capitalise on referral marketing strategies to boost sales.

Businesses can develop in-house referral programs or use third-party software, like ReferralCandy or Tapfiliate, to encourage existing satisfied customers to share their positive experiences with the company. Offering attracting incentives or discount coupons can help brands boost referrals, increase revenues and acquire new customers at a small cost.

To further strengthen consumer trust and showcase their credibility, companies can highlight customer testimonials as social proof on their homepage and product pages. Leveraging influencer marketing and user-generated content can also help boost conversion rates.

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