Diversified marketing spends boost ROI

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 22, 2021, 4:25 AM UTC

Justify cashflow requirements, demonstrate growth and ROI, to acquire funds for marketing budgets.

Creating a marketing budget with a well-defined plan enables businesses to spend on campaigns without diverting from their financial strategy. With a marketing budget plan, brands can allocate funds for appropriate projects and enhance their company’s long-term growth.

Marketers looking to use budgets efficiently must distribute spends into multiple inexpensive marketing tools. With emails being the preferred communication tool, invest in email campaigns and offer incentives like eBooks to boost sign-ups and generate leads economically.

Companies can also leverage social platforms like Instagram to convey brand stories like behind the scenes and testimonials while keeping spends low. Investing in community services like a non-profit event and asking for referrals from consumers can boost awareness. Repurpose old content to save on resources and offer free trials to boost sales.

Read the original article

[8 minute read]