Marketers should add text to video ads

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 25, 2021, 2:49 PM UTC

Adding text to video footages can help marketers increase the conversion rate of their video ads.

Businesses should create videos of about one-minute length in a 1:1 (square) or 4:5 format to show how a product can solve consumer problems. They should consider adding text to their video ads to boost conversion rates. Using video creation tools like Vimeo, Storyblocks, Wave, and Promo can help marketers create on-screen text for the videos.

Marketers can choose the format from any given templates or use the blank video option if they have an existing script. They should then select the video format and upload their video content.

Companies can display the text for a duration of 3.5 to 5 seconds. Marketers should also add a watermark, ideally the brand logo, to their video ads for branding purposes and protect the company’s intellectual property.

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