Leverage Pinterest tags to boost sales

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 27, 2021, 6:04 AM UTC

Analytics tools on Pinterest help optimise the performance of pins and reach targeted audiences.

Creating Pins on Pinterest could help brands drive sales, as 90% of weekly pinners make buying decisions on the platform. To leverage Pinterest’s reach, create a business account to gain access to features like header, analytics, ads and claim the website and social account.

Editing the profile section and updating information like display, username and bio optimises the profile and builds trust. Linking Pinterest account with brand site, placing tags on the site, and utilising the save button option on webpages can improve SEO, collect relevant data and widen reach.

Craft Pins and their descriptions with relevant keywords and create SEO-friendly boards with searchable terms to improve discoverability. Following similar profiles, posting and reacting to pins at appropriate times and connecting with social media followers can help marketers augment engagement.

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