Effective PR requires time management

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 28, 2021, 1:23 PM UTC

Time management is one of the biggest challenges digital PR professionals’ face in their day-to-day lives.

From preparing data-led campaigns to client meetings, digital PR experts find it challenging to find time to fit in all tasks. These professionals should capitalise on project management tools like Asana, Trello or Monday.com to plan, organise and communicate tasks and deadlines.

Project management tools allow users to create their project board and highlight deadlines. These tools also keep reminding users about their pending tasks. PR professionals should check their priorities and plan their week accordingly. Professionals should also consider sharing some of their workload with team members, when necessary.

Professionals should avoid skipping lunch breaks as long screen breaks are essential for maintaining productivity. Scheduling calls and meetings in advance can help PR experts find time to organise tasks and manage breaks, ensuring timely project deliveries.

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