Reverse order optimisation drives sales

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 28, 2021, 2:52 AM UTC

Writing in-depth research pieces can help brands get referenced on other sites and attract traffic.

Optimising digital campaigns in reverse order by augmenting the sales funnel elements like CTAs and conversion pages allows businesses to enhance lead generation. Improve the experience of the contact page by adding elements like testimonials, certifications, to build credibility.

Craft contextual CTAs demonstrating the perceived value of clicking and write service page content addressing search queries to entice consumers. Building a detailed homepage with a descriptive header, and easy navigation can help brands deliver an enhanced user experience and retain prospects.

A Google search about the company enables businesses to view other relevant sites ranked along with them and improve their branded search queries. Create content like a set of articles, webinars supporting the sales message and directly targeting consumers to boost sales efforts.

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