Use ad concept testing surveys

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 28, 2021, 8:50 AM UTC

Ad concept testing is a market research method that surveys a brand’s target audience to gather their feedback on different ad designs and messaging.

Instead of leveraging A/B testing to choose the most appropriate ad, businesses can use ad concept testing surveys. As it directly involves potential buyers from the initial stage, this method is useful in developing and refining marketing campaigns before they go live.

Ad concept testing helps brands find the messaging and design that resonates most with their target audience. This approach of ad testing can also help marketers increase the ROI of their advertising and marketing campaigns.

This ad testing method relies on consumer reactions and helps brands stay updated about recent and relevant industry trends. The data gathered from ad concept testing surveys is far superior to any insight you’d gather from any basic paid advertising platforms.

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