Apple CEO bats for stricter data rules

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 29, 2021, 2:38 PM UTC

The iPhone maker’s chief executive Tim Cook has called for more comprehensive data privacy legislation globally.

In a recent conference, Apple CEO Tim Cook criticised apps that collected excessive user information and called for stricter data policies. Cook has also called for new international agreements to enable data minimisation, user knowledge, access, and data security across the world.

Apple CEO supported the General Data Protection Regulation (GDPR), saying it is an “important foundation for privacy rights around the world”. He added data brokers, purveyors of fake news and peddlers of division and trackers are increasingly rising, which is a threat to individual users’ privacy.

Cook said, “Together we must send a universal ad humanistic response to those who claim a right to users’ private information about what should not and will not be tolerated.” These comments have come in the wake of Apple announcing new privacy features.

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