Pitch emails should have a human element

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 29, 2021, 1:27 PM UTC

Personalising or adding a human component in pitch emails can help PR pros build effective media relationships.

Building an authentic and personal connection with media personalities can help public relation professionals improve their earning media coverage chances. Marketers should use this human element as the lead of their pitch emails.

Companies can also create a bullet list to highlight the key takeaways of the email. To provide additional insights to writers for future references, PR experts can add links – relevant landing pages or studies – to their pitch emails.

Brands should make sure their email conveys the message and provides a detailed description of the project. They should also directly ask media personalities, whether they are going to cover it or not. It can also help PR pros understand what kind of topics interest a specific publication.

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