Vimeo enhances video marketing reach

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 29, 2021, 2:47 AM UTC

Features on Vimeo include post-production and collaboration tools, advanced metrics, engagement graphs, and more.

Including Vimeo in a marketing mix can help businesses craft video marketing strategies, as the platform enables brands to record, edit, and customise high-quality videos with text, and CTAs. With over 200 million users, Vimeo is ideal for increasing reach and promoting products and services.

The platform is most suitable for businesses with limited marketing budgets, as the company offers a “free forever” plan, thereby lowering the overall cost. Additionally, with various fonts, colours and logos, companies can create custom videos and align their branding across platforms.

Further, optimisation features like custom titles, descriptions, and array of categories allow brands to create a high-quality product, team training, and testimonial videos on Vimeo. Marketers also can use the analytics tool to collect insights on metrics like impressions and enhance their marketing campaigns.

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