Visuals with nostalgia entice consumers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 29, 2021, 5:39 AM UTC

Fun light-hearted animations and liquid abstract visuals are forecasted to trend in 2021.

Emerging visual design trends for 2021 by Shutterstock provides marketers with insights into new content, visuals and text ideas for social media marketing posts. Creating surreal faces and face line art could help companies boost engagement, likes and shares, as this art-form is trending in 2021.

With more organisations portraying diverse cultures, posts without identity filters and more diversity are expected to surge, as brands try to be more inclusive. Nostalgic elements like tie-dyes with featured quotes or clips from media placements are also increasing in popularity on social media.

Brands can craft their tie-dye designs and integrate them into branded templates like emails. Searches for pictures demonstrating self-care and home hobbies have also increased and brands are expected to source these images from user-generated content.

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