E-A-T can help boost search rankings

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 01, 2021, 2:07 PM UTC

Businesses need to show Expertise, Authoritativeness and Trustworthiness to improve organic rankings and facilitate link-building campaigns.

Highlighting author bios, social profiles and activity in specialised forums, expert blog or publication can portray expertise. To further enhance credibility, companies can showcase their case studies. Using quotes and information from subject-matter experts can similarly help increase the reach of their link building campaigns.

Highlighting references from satisfied customers and business partners can help marketers boost brand authority. Businesses should also encourage customers to review their website on external sites like Google Reviews and Trustpilot. But, marketers should avoid paid links to protect their long-term reputation.

Marketers should provide updated and accurate contact information to boost the trustworthiness of their website. Responding to consumer queries within a limited time, maintaining brand consistency and professional website without grammatical or spelling errors can increase transparency.

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