Boost online reputation through reviews

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 03, 2021, 10:33 AM UTC

A positive online reputation can help brands rank higher on the search engine result pages.

Though SEO, Google Ads and Facebook Ads are an integral part of digital marketing, marketers should also consider improving their online reputation to enhance search rankings. Improving online reputation can also help brands boost sales.

Brands should encourage customers to post online reviews about the business and its products or services. Marketers can ask customers manually to share their views online after each transaction at their physical stores. Accumulating online reviews on the company’s Google My Business pages can help improve online reputation.

Businesses can also set up automated tools to send out review requests each time a purchase is made. But, brands must ensure that each review request has a personal touch. Consistently asking for customer reviews can help get more reviews and enhance the brand’s online reputation.

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