Use social data to fine-tune strategies

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 03, 2021, 9:01 AM UTC

Businesses intelligence, driven by social data, can help marketers make informed strategic decisions.

Brands should use social media as more than just a communication channel. They should leverage social media to gather rich, real-time information about consumer needs and behaviour. These insights can help brands understand consumer perceptions, not just their brand but also the wider industry. 

Social platforms give marketers direct and immediate access to their potential buyers and their unfiltered opinions. Insights gathered from social channels can help companies optimise marketing strategies and enhance product development, sales and customer support. These insights can also help understand the broader cultural context, helping brands stay relevant.

Social listening and analytics tools can empower companies to effectively use social data to create meaningful content, product and experiences. Social media insights can also help companies create valuable customer experiences and inspire brand advocacy.  

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