Instagram tests TikTok-like Stories feed

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 04, 2021, 2:17 AM UTC

TikTok’s rising social influence is compelling platforms like Instagram to adopt similar features.

With TikTok projected to reach 1.2 billion users in 2021, Instagram verifies developing another TikTok-like functionality within its Stories feature. The new vertical Stories feed on Instagram is the same UI as TikTok, allowing users to swipe up or down to view newer or older stories.

The article shares Alessandro Paluzzi’s tweet which confirms the testing of the vertical Stories feed. The feature is not being publicly tested yet, and is only an internal prototype at the moment, as confirmed by Instagram to TechCrunch.

Given TikTok’s growing popularity and its impact on social product development, other social platforms like Instagram adding features similar to TikTok is not surprising, notes the author. Further, users on TikTok are reportedly spending more time in the app compared to Facebook, Instagram and Messenger.

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