Use Clubhouse App to increase reach

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 04, 2021, 7:40 AM GMT+0

Clubhouse is an invitation-only audio-based social platform that has approximately 1 million users.

This voice-only, on-demand social app is similar to podcasts. The conversation on the Clubhouse are live and are not recorded for playback. It indicates that consumers are spending a lot of time on the platform, and marketers can create a sense of FOMO to engage users. However, marketers should look for audiences in their niche and follow rooms relevant to their industry.

The app’s home screen shows up people and clubs a user follows along with trending rooms. Clubhouse also recommends profiles based on a user’s contact list. Instead of participating in large rooms, marketers should look for smaller rooms with 10 and 20 members to better engage audiences.

Marketers should also optimise their Clubhouse bio to build an effective network. They should consider creating extended informational bios with work titles and social profiles.

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