Offer value with repurposed content

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 08, 2021, 3:09 AM GMT+0

Repurpose podcasts as video snippets for social media, create transcripts of podcasts to embed them into blogposts.

Creating fresh content isn’t always viable, thereby repurposing existing content in new formats helps derive more value from existing resources, boosts SEO performance, and audience reach. Brands can repurpose blog content into YouTube videos, slide shares, infographics, ebooks, and more to educate, entertain and engage audiences, while generating leads, and driving conversions.

To repurpose content for social media platforms, using high-quality images as post backgrounds, posting video snippets, and leveraging user-generated content is recommended. Webinars and videos can also be repurposed into text transcripts, podcasts and blogposts.

Analyse and identify top-performing blogposts, high-ranking competitive keywords, and update existing content resources with relevant information and CTAs. Brands can also craft new high-quality content to complement their current content resources to further drive engagement.

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