Use data to optimise creatives

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 08, 2021, 4:44 PM UTC

Marketers should avoid taking the one-size-fits-all approach unless they want to lose out on potential consumers.

In the world of the internet, people are often bombarded with adverts. To grab consumer attention in such a crowded ecosystem, marketers must reach consumers at the right time in the right place while in the right state of mind. Marketers should also analyse each platform to identify their audiences hangouts and content expectations from each platform.

Using data can help marketers analyse each element's performance across channels and resonance among the audiences. Marketers should also test creatives across various channels and analyse performance to identify scopes and opportunities.

Understanding content formats and style across platforms can help marketers create relevant and compelling creatives across social channels. Regularly monitoring ad performances can further help marketers optimise ads and content.

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