Content marketing can foster trust

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 09, 2021, 1:55 PM UTC

Content marketing generates three times the number of leads for every cent spent than traditional marketing.

Before creating a content marketing plan, marketers should identify their SMART goals, KPIs and content distribution channels, and understand audience pain points. Consistently creating relevant content to address audience needs and queries can help marketers foster consumer trust.

Conducting keyword research, customer interviews and surveys, and interacting with the sales team can help marketers better understand their target audiences’ challenges, most used phrases, preferred communication channels and browsing habits. Companies should also make sure their content follows a consistent tone, speaks directly to their audience and uses brand identity as their foundation.

Creating original, SEO-optimised, customer-focused, factually, and grammatically correct in-depth content can help marketers yield better results. To further the content marketing performance, companies should regularly monitor their KPIs, conduct market research and stay updated with Google algorithm updates.

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