PR experts should make informed choices

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 10, 2021, 2:16 PM UTC

Companies that have shown and acted with a clear sense of purpose in the last year have made it through with their reputation intact.

Planning campaigns in an uncertain and unpredictable world is a challenging task. PR professionals should always be prepared to adapt quickly. . Making informed choices can help public relation professionals thrive through the crisis better and stronger.

Before planning PR campaigns, professionals should be clear about their objectives, stakeholders’ perspective, content and evaluation metrics. They should also consider alternatives and probable consequences that could take place during or post the initiation stage.

Having PR plans in place, while being flexible, can help companies give the whole organisation a sense of purpose and coherence. It can also help PR pros protect their organisations against misinformation campaigns.

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