Test site elements to improve UX

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 10, 2021, 12:31 PM UTC

Track page views and time on page to build engaging websites that provide seamless user experience (UX).

To improve the browsing experience and build easy-to-navigate websites, brands must analyse their site’s UX. Analyse objective and qualitative metrics and leverage interaction forms to gather insights about consumer sentiments regarding the site to augment UX.

Deploy heatmapping tools on the site to figure how users navigate the site and determine the most engaging elements, content and CTAs of a page. Having a trusted audience test out the usability of the site can help marketers find and fix features that aren’t working well, and refine UX.

Conducting a customer success survey and collecting data from the customer service team helps measure user’s satisfaction level and address their complaints. With page load speeds impacting consumers’ buying decisions, brands must compress images and video files for websites.

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