AI-driven DAM can manage digital assets

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 11, 2021, 5:21 AM UTC

Brands using Digital Asset Management (DAM) platforms should also invest in blockchain for better asset control.

As consumers take to digital amid COVID-19, DAM providers will experience some notable trends in 2021. With people working remotely, DAM platforms must upgrade functionalities to enable cloud storage via a Software as a Service (SaaS) agreement with software providers.

Companies like FotoWare are assisting users with better mobility by focusing on SaaS. Further, the need to track content and approvals grew significantly since the EU’s GDPR came into effect. The ability of a DAM software to track these is highly sought after.

Artificial intelligence (AI) integrations are expected to increase among DAM users, as more platforms leverage AI to lower time and costs. Investing in APIs and plugins can help DAM companies stay relevant and let employees access data without having to frequently download or upload files.

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