Combine SEO and CRO for leads 

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 11, 2021, 12:37 PM UTC

Integrating SEO with CRO efforts and viewing them as a cohesive unit can help marketers drive high-quality leads.

While search engine optimisation can help brands boost online presence, conversion rate optimisation can help companies turn casual browsers into paying customers. As both SEO and CRO are equally crucial, marketers must combine both to design an ultimate lead generation strategy. 

Creating content that aligns with the users’ search intent can help brands generate organic traffic and improve search rankings. To further search rankings, marketers should conduct extensive keyword research and on-page optimisation. 

Marketers should add a clear CTA to each branded content to drive leads down the sales funnel. However, they should make sure their CTAs provide additional value to readers and does not appear overly promotional or spammy. Split testing lead forms, CTA buttons and copy variants can help marketers enhance their lead generation strategy. 

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