Dark mode makes Google ads harder to spot

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 11, 2021, 5:06 PM UTC

It is difficult to distinguish between organic listings and search ads while browsing Google in the dark mode. 

More searchers are using Google Search in the dark mode toggling dark themes off on the search platform. This incased use has led to reports of users facing issues while seeing search ads in the dark mode. 

The dark mode makes it harder for users to distinguish between search ads and organic listings. Users further reported that the dark mode makes it harder to spot search ads. The User experience was similar across both desktop and mobile devices. 

Adding an ad label in white text in dark mode, instead of grey coloured font can easily distinguish search ads from organic results. It can further simplify and enhance the user’s search experience. 

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