Optimise website speed to boost rankings

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 11, 2021, 11:50 AM UTC

Minimising the use of redirects can help brands improve their website speed.

Marketers should leverage SEO tactics to improve website traffic, search rankings and conversions. They should conduct thorough keyword research to identify the most used and relevant phrases and words in their niche. Using insights gathered from keyword research to create high-quality content can help brands improve their chances of ranking higher on SERPs.

Companies should optimise their content and maintain a good keyword density to yield high results. Marketers should also optimise their content for search intent to improve rankings. They should further try to earn backlinks from high-authority external sources to boost credibility.

Reducing image size and removing unnecessary images and videos can help marketers optimise their website speed. Marketers can further use a content delivery network to improve site speed. Optimising website speed can help companies reduce bounce rates and improve search rankings.

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