Clubhouse helps build social connections

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 15, 2021, 2:43 AM UTC

To compete with Clubhouse, micro-blogging site Twitter is testing Twitter Spaces.

Clubhouse, an invitation-only audio-chat social app, has become sought-after, after its rapid growth to more than 6 million users, which includes celebrities like Elon Musk, Mark Zuckerberg. Jeremiah Owyang notes, Clubhouse provides brands with an opportunity for social connection and demonstrate empathy, without the drawbacks of video.

While social apps like Discord, Yak, are also audio-based, Clubhouse’s premise of letting users listen in or participate in conversations in different rooms, sets the app apart. With retail brands testing reactions and engagement on the app, Clubhouse can help marketers create interactive and entertaining content.

Getting invites and being familiar with the app’s user interface, introducing the app to departments and brand managers, and monitoring Clubhouse rooms can help brands create effective CTAs. Companies can host product launches, earnings calls, town halls, and more on Clubhouse.

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