Leverage Instagram to boost marketing

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 15, 2021, 10:45 AM UTC

Engagement rate on Instagram is 14 times more than Facebook and 27 times more than Twitter.

As Instagram develops more use cases and incorporates engagement options to convert prospects in-stream, Squarelovin complied key data points marketers could leverage. 95 million posts are shared on the platform every day, and more than a billion people use the platform every month.

Further, 500 million users share Stories daily and spend an average of 53 minutes on the platform per day. With 76% of businesses worldwide using Instagram for marketing purposes, photo ads (25%), video ads (23%), and carousel ads (19%) were the most used ad types on the platform.

Brands can utilise Reels and Guides to attract consumers and advertise more products and services. Also, influencer growth on the platform has reached $2.3 billion in 2020 and posts that have location-tag get 79% more engagement.

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